Booking.com supported €691 billion in economic activity across Europe in 2025, according to research by Oxford Economics. The study highlights the significant contributions of tourism to jobs and economic growth, as well as Booking.com’s role in connecting travel and tourism businesses to global demand. This impact is felt across the continent, with the company’s platform providing opportunities for businesses of all sizes to reach international travelers. As a result, Booking.com has become a key player in Europe’s tourism industry, driving economic growth and job creation. The report emphasizes the importance of tourism in Europe’s economy and the need for continued support and development of the sector.
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