Research by Oxford Economics found that travel powered by Booking.com supported €691 billion in economic activity across Europe in 2025. This highlights the significant contributions of tourism to jobs and economic growth, as well as Booking.com’s role in connecting travel and tourism businesses to global demand. The study showcases the scale of tourism’s impact on the continent and the importance of online platforms in facilitating travel and tourism. This information is crucial for travelers, businesses, and policymakers to understand the economic benefits of tourism. The report also underscores the need for continued support and development of the tourism industry to maximize its economic potential. By recognizing the value of tourism, stakeholders can work together to create a more sustainable and thriving travel ecosystem.
Suaib Aalam
Suaib Aalam is the Founder of Travel Guide Masters and MTS Holiday with over 10 years of experience in the travel industry. He specializes in destination planning, flight itineraries, visa guidance, and travel research. Through Travel Guide Masters, he shares practical travel guides, travel news, destination insights, and expert travel advice to help travelers explore the world with confidence.