Research by Oxford Economics reveals that travel powered by Booking.com supported €691 billion in economic activity across Europe in 2025, highlighting the significance of tourism in job creation and economic growth. The study underscores Booking.com’s role in connecting travel and tourism businesses to global demand. This contribution is substantial, showcasing the importance of the travel industry to European economies. The findings are based on a comprehensive analysis and demonstrate the positive impact of online travel platforms on local communities.
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