The 2026 European Accommodation Barometer report by Booking.com highlights the resilience and stability of the European accommodation sector despite various challenges. The report reveals a positive outlook, with 66% of executives expecting a positive development in the coming season and 60% reporting a strong financial situation. However, it also notes growing pressure on smaller and independent accommodations to keep pace with larger operations, particularly in areas such as cybersecurity and navigating seasonal fluctuations. The report emphasizes the need for continuous investment in systems and skills to maintain resilience, especially for smaller properties.
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