The 2026 European Accommodation Barometer report released by Booking.com highlights the resilience and stability of the European accommodation sector despite facing headwinds in recent years. The report shows steady growth and confidence levels, with 66% of executives expecting positive development in the coming season. However, it also reveals growing pressure on smaller and independent accommodations to keep pace with larger operations, with key concerns including cybersecurity and navigating seasonal fluctuations. The report emphasizes the need for continued development and investment in systems and skills, particularly for smaller properties.
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